IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced today the results of its annual Attitudes to Digital Video Advertising research. The study found that nearly 60% of…
Three American Cancer Society researchers will receive the Real-World Data Impact Award to advance patient-centric research, the ACS and Flatiron Health announced today. The researchers, already funded by the ACS, will receive additional funding as…
The Next Web
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Boris Veldhuijzen van Zanten
– Jul 2
Boris is the wise ol' CEO of TNW who writes a weekly column on everything about being an entrepreneur in tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox by signing up for his newsletter!
When using data to create personalized marketing experiences, businesses must also ensure they are respecting and protecting consumers' data. To meet this trust imperative, advertisers and publishers need to rethink how their marketing and…
The pandemic has helped shake the perception that digital equals performance – and has helped buyers recognise that each channel, platform, and publisher has a nuanced role to play. The global COVID-19 pandemic has accelerated the growth of…
